prioriTIX is a New York City–based Broadway subscription ticketing service, and the first of its kind. Members select the shows they want to see, set their schedule and seating preferences, and prioriTIX sequences the season, secures the tickets, and delivers them through the app. Because Broadway's theaters are owned by competing organizations, no single producer can build a subscription; prioriTIX is the neutral third party that makes it possible. Subscriptions start at $89/month. Available now on iOS and Android. It's Broadway the SMART way.
Broadway, by subscription. Finally.
2. Choose your shows
Select a curated lineup or choose your own.
4. We take care of the rest.
prioriTIX sequences your season to get you the best options for your show set. Your tickets show up in app.
1. Set your preferences.
Schedule, seating, and accessibility needs.
3. Pick how you pay.
Pay in full or spread it across monthly payments.
Nellie Beavers is the founder and CEO of prioriTIX, the first subscription service built for Broadway. Beavers brings more than twenty years across the Broadway community, customer service, and technology, including roles at Apple and Disney and work spanning general management offices and national tours along side some of the biggest names in Showbiz. That combination is the reason she understood both why a Broadway subscription had never been built, but more importantly, why it needed to be.
600+
on the launch wait list
Age 32
average subscriber age
vs a 42.3 industry average
50%+
beta retention rate
How it came to be
The idea started on a sidewalk. In the summer of 2019, she was twentieth in line outside the Walter Kerr Theatre at five in the morning, waiting on rush tickets to a show she was certain she'd never be able to afford once it won the Tony. Somewhere in the fourth hour, the obvious question landed: she was an adult with a credit card, so why was she sitting on the ground? She spent the rest of that morning looking for a company she could simply hand her card to, one that would secure tickets before a show became the next Hamilton. Nothing like it existed. So she built it.
prioriTIX was first recognized in early 2020 through the Broadway Tech Accelerator, backed by The Shubert Organization and IT Mentors. The pandemic paused the work; she brought it back to a 2026 launch. The premise hasn't changed since the sidewalk: you set your preferences, and prioriTIX takes care of the rest. Like season tickets to the ballet or the Yankees, but for Broadway.
Fine Details
-
Company: prioriTIX,
-
Location: New York City
-
Category: First subscription ticketing service for Broadway
-
Launch: June 26, 2026
-
Tagline: Broadway the SMART way.
-
Pricing: Starting at $89/month; pay in full or monthly
-
Availability: iOS (App Store), Android (Google Play),
-
Website: prioritix.com
-
Scope at launch: Broadway productions only